BRIDE is an independent Los Angeles bridal shop and zen zone for the woman who is uninterested in stuffiness, convention or stress. Our boutique is a cozy little wonderland of made-to-order wedding gowns, shoes, headpieces, veils, and jewelry from emerging designers all over the world.
We specialize in easy-to-wear wedding dress styles you won’t find anywhere else in Los Angeles, ranging from modern and minimalist to romantic and vintage-inspired.
It is our ethos that you wear the dress, the dress doesn’t wear you. Your wedding gown should not only be gorgeous, but also feel soft, comfortable and authentic to your personal style. You should be able to move, dance, eat, drink, hug, and kiss freely, all while feeling your most beautiful self.
BRIDE understands how intimidating the process of finding “the one” can be, and our personal stylists provide guidance, support and honest insight throughout your experience. It is our mission to help you find a look that reflects your style and a silhouette that best accentuates your best assets.
Established in 2012 as Bride Boutique, our story began as a small custom bridal studio, and LA’s very first alternative bridal shop. By 2013, we claimed our spot on Sunset Blvd. in Echo Park, the vibrant and trendsetting eastside Los Angeles neighborhood, and began stocking up-and-coming independent designers from around the world.
Meanwhile, on another corner of LA, a speciality bridal accessory shop called The Blushing Bird opened in 2015. From bold headpieces handcrafted in France to luxe and ultra comfy wedding shoes from exclusive British designers, The Blushing Bird was the first of its kind and quickly became a nontraditional-bride favorite.
In 2017, these two groundbreaking boutiques become one epic wedding shop – and is now known simply as BRIDE. Why? Because it’s about you – not us. YOU get to define what being a bride means to you. Which brings us to our favorite question…
How do you BRIDE?
No two women answer the same way and it’s our mission to help you bring your vision to life. Every woman is unique, and so is her love and relationship. The days of strict rules and “paint by numbers” weddings are over, and couples are choosing to celebrate their commitment in deeply personal (and way more fun) ways. At BRIDE we’re here to help you discover your unique bridal style, head-to-toe.
“Whether she’s been dreaming of this day her whole life or totally not sure about this whole “bride” thing, she’s embracing every moment, soaking up the love, and throwing the party of her life – her own way.”